Bobo Omotayo has 16 years of startup experience in various communications domains. He co-founded one of West Africa's ​leading Public Communications consultancies. Bobo transformed the company from a two-man operation to a fully structured ​agency with distinct business operations that serves some of the world's most recognizable companies, including Coca-Cola, ​Guinness, Nike, and others.

Bobo's team has won multiple industry honors, including the 2018 CCA honors (Best in Entertainment PR for The Wedding ​Party), the 2019 ADVAN Digital Marketing Awards for Coca-Cola's #Mamadimama campaign, and the 2019 Drum Experience ​Awards UK (Event of The Year - Guinness Nigeria's Flavour Rooms).

Bobo is a passionate cultural custodian who founded FUJI: A Opera, a dynamic entertainment platform dedicated to reimagining ​indigenous West African music for a contemporary audience. Since its debut in 2020, it has hosted successful exhibitions and ​concerts for over 50,000 people and 1 million engaged online audiences. In August 2023, the platform launched into the United ​Kingdom with a captivating pop-up exhibition at The Africa Centre, London.

FUJI: A Opera has been featured in several publications, including the BBC, The Times, LBC Radio, Hypebeast, and NPR.

Bobo is also a published author, with two best-sellers, London Life and Lagos Living (2011) and Honorable (2013). One of his ​works has been adapted for the stage, with three runs.

He sits on a few Culture-facing Boards.